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We Built What We Couldn't Find

We are a Black owned family brand rooted in purpose.

We created Tru Nobility because we were tired of watered down messages and empty cliches aimed at our community.

Our designs speak truth. They honor our history and they build confidence.

Every piece is created to help you represent the culture with pride and move through the world with intention and find your people.

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Check back regularly because we drop new designs weekly and it all depends on what the People want.

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We do not just sell apparel. We share the knowledge behind it. Follow along and build with us. We post daily, so join the conversation!

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Learn About Who You're Wearing

  • Gil Scott-Heron

    Gil Scott-Heron

    So much more than just the author of a timeless tagline for the revolution, Gil Scott-Heron was a poet that was dragged into singing, and a singer that was elevated...

    Gil Scott-Heron

    So much more than just the author of a timeless tagline for the revolution, Gil Scott-Heron was a poet that was dragged into singing, and a singer that was elevated...

  • James Baldwin

    James Baldwin

      James Baldwin is a poet, an orator, and a best selling author of both fiction and non fiction works, but it's easier to just call him a master of words....

    James Baldwin

      James Baldwin is a poet, an orator, and a best selling author of both fiction and non fiction works, but it's easier to just call him a master of words....

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